Demand
In the previous post, I discussed the supply curve. This post will introduce the demand curve. The demand curve is plotted on the same axes as the supply curve: price on the vertical axis and quantity on the horizontal. Unlike supply, the demand curve slopes downwards. This means that there is more demand for goods when the price is lower. Economists usually define the demand in a market as the consumers' "willingness to pay". This is a useful way of looking at the demand curve. Let's look at an example. Once again we will use oranges. Imagine I have just returned from a long sailing trip - long because I got lost, but finally found my way home. During the trip I ran out of fresh food and resorted to eating canned food. I am craving, among other things, citrus fruit in order to ward off scurvy. As I am tying up my boat I see a pop-up fruit vendor on the docks. The vendor is selling oranges at $2 a piece. I am more than happy to pay $2 for this orange and I de...